We survived two hectic days of sessions at the Summit on Customer Engagement and chatting with all the practitioners. Three interesting themes surfaced: First, programs should now span voluntary advocacy engagement methodologies as well as the more traditional invitational reference program formats. Second, voice your customer’s customer’s story; the reader/viewer will understand how your solution has impacted this bottom line experience and will align with it far better. Thirdly, infographics are the leading way to get information quickly digested and embraced at the C-level. There's Helen, Lynn, and Abby from Infor at our table.