We've been working on a series of case studies for one of our major clients. Lots of interviews with both sales reps and customers. It's great to hear all the wonderful things the customers have to say. The stories are really quite compelling, after all who can tell a convincing story better than your most satisfied customers! We've been making sure to drive the discussions to uncover not only the business drivers for choosing our client's product but also the full range of impact, financial and otherwise. As we know the products quite well it's easy to ask the right questions. Our discussions have uncovered some great ideas for product enhancements too, anxious to talk to the product teams.