It’s happened to all of us. We have an ‘opportunity’ at work and we need some ideas, our mind is a blank or what we’ve tried in the past just isn’t bringing the results we need today. That’s something we’ve seen with a few of our clients. Maybe the challenge is finding new sources of customer references, maybe it’s how to get the most out of your user conference. The list can go on. Our clients have found many brains are better than one! We’ve done focused brainstorming sessions, including key members of our team as we all bring different experiences and expertise. The client brings the reference program lead and any important stakeholders. One client even brought their brand new summer intern, what a way to give them a quick education about customer reference programs! The sessions have been very successful, whether in person or over the phone. At the end of each our clients have an actionable list of new ideas. If you’re interested in a brainstorming session for your reference program contact us. We've found this always results in a steady stream of new ideas. What other approaches have you used?