We had one of our clients visit this week and another is scheduled to spend a day in our offices shortly. These meetings really point out how our relationship with our clients is more than the traditional vendor to client relationship. We’re true collaborators. We just spent an afternoon with one client brainstorming how to improve processes, better measure impact, and provide even more value. The end result was a much improved plan for the year and renewed energy and enthusiasm across the team. The next meeting will be an update on another client’s new strategic initiatives, a primer to quickly align our priorities and even language. By combining the product and strategy insight of our clients with our expertise in advocacy we’re able to help them realize the full value their customers can bring – strong advocacy programs with highly engaged participants. That’s very powerful in the marketplace, even more powerful as we leverage our strengths and forge partnerships, not transactional relationships.