Referential is adding expertise in Mandarin

More and more of our clients have expressed a need for assistance with their customers in China so we are adding Mandarin capability next week.  Found someone with just the right background – past sales experience, in both China and the US, for high tech firms – a great match for what we need.   With customer reference activities we do find local language capability makes a huge difference and native speakers bring not only language skills but they also know important cultural nuances which aren’t as easy to learn in school. It’s exciting that we’re growing again!  We’re looking forward to a new team member starting next week!