We are interviewing our clients and their customers all the time. Each discussion about how our role with the client might expand is really an interview. Each call with a potential advocacy program member is an interview. Lots of them, every day. This article from the Content Marketing Institute, written by Clare McDermott, “Perfecting The Art of the One-on-One Interview”, is full of useful ideas and links to even more ideas. McDermott divides the article into sections: how to prepare for the interview, how to begin the interview, and how to hit your stride. Each section has great information. Depending on your level of interview experience this may serve as a refresher or be full of new information. We’re sure that even the expert interviewers among you will learn something new. Reading this article is well worth your time.
Let us know what you learned or how the article reinforced something you’ve always thought important. Leave a comment, below.