This article, originally published at HuffPost isn’t brand new but the points are ones heard from many arenas. Matthew Tyson’s article is titled “Millennials Want Brands To Be More Authentic. Here’s Why That Matters.” He talks about how millennials are not influenced by traditional advertising and they will soon be the group with the largest market impact. That matters.
Firms will need to evolve and work with this changing reality. Tyson says millennials want to be engaged and they want brands to be authentic. Tyson goes on to give his view of what companies can do to be more authentic. His recommendations are for companies to communicate more, be transparent, be relevant, and to care. It’s a quick read but within each category he raises some interesting points.
How is your firm addressing the evolving marketing place? Share with us how your firm is changing to stay relevant for millennials, we’re interested to learn from your experiences.