This blog post from Influitive has hints for spring cleaning your AdvocateHub. All great hints and ones we do more frequently than only with a spring refresh. If you are an active member of our hub you have probably noticed that we update regularly. Each quarter we change the theme of our Hub. We brainstorm potential new ‘locations’ and have a Hub challenge where participants can vote for our next destination. And then the refresh begins. Our Hub manager, a position which rotates so we all have expertise with AdvocateHubs, chooses a specific day for the change.
Over a pizza lunch we make quick work of a full refresh. All challenges are reviewed to ensure they are still relevant and we check for broken links. Photos that accompany each challenge are reviewed and the majority are changed to align with our new theme. Our latest change was In January when we moved from Germany to the Olympics and Korea. The changes to challenges and the visual theme are the most visible though behind the scenes we’re also looking at advocate groups, rewards, and our metrics.
While the Inflitive article is specific to AdvocateHub refreshes, it really applies to all types of advocate programs. How do you keep your program fresh and relevant?