Our client, Trish Bormann of Fortinet, was recently interviewed by Nichole Auston of ROInnovation. Nichole was interested in learning more from Trish about how she has been successful at increasing the number of online reviews for Fortinet at Gartner Peer Insights. You can see the video here. Full disclosure, we did work with Trish on this project. The video interview is short and well worth your time to view. We all know that while vendors are good sources of information they aren’t seen by customers as the most trust worthy source. For trusted insights customers are increasingly looking to their peers, friends, even family. With 90% of consumers reading online reviews you need to be there. Your product needs customer reviews.
In addition to the great interview with Trish, the same link has an article from ROInnovation with tips for determining your needs, creating an action plan, implementing your plan, and then evaluation of your results.
Have you been successful at increasing the number of reviews at Gartner Peer Insights or any other site that is key to your customer base? Share your tips below.