You have worked with your advocate and created a fantastic video or case study. It’s on your web site, but now what! How do you get additional visibility for this great piece that sings the praises of your products as well as showcases your customer as innovative and a thought leader? Social media is one approach. These stats from April show that Facebook has 2B, yes billion, active users each month. Instagram, number 6 on the list, has over 800 million active users. .
Here is an article from Influitive, with ideas on how to best use a range of channels to get higher visibility for your content. You need to give thought to language, time of day for posts, audience and much more. For example, with LinkedIn Influitive encourages you to consider targeted updates on your company page, rather than aiming at your entire audience.
In addition to social media consider email. An article from eMarketer shows that email ROI is more than 4X that of other marketing formats! What about your company blog? Many of our clients do blog posts about new customer content.
Do post pieces on your website but don't stop there. Get your company, and your advocate, additional visibility. What approach has been most successful for you? Share your tips!