Over the years working in corporate America, Regina Dawkins, pictured in Venice, from her recent trip, has gained a strong work ethic of professionalism, energy and excitement, and she has accrued very valuable knowledge having worked in multiple business functions ranging from marketing, to HR, to finance. Almost six years ago, she came to Referential because it serves as the advocacy marketing extension she was looking for.
Regina finds the Advocacy Consultant role incredibly fulfilling because of the way it plays a strategic part in sale cycles. She finds satisfaction in running advocacy programs, and particularly enjoys request fulfillment: Matching prospects with experienced buyers, having them connect, and assisting account owners to win deals. She feels she’s constantly learning and the job delivers plenty of variety.
One of her favorite aspects of Referential is the culture: She loves how the atmosphere is always open and collaborative; promoting teamwork and communication. Everyone can truly work together, she describes it as very synergistic.
One of Regina’s philosophies – for both life and work – is that there’s always something to learn, there’s never an endpoint, and Referential delivers the educational environment that she enjoys. Regina is always looking to see what she can contribute by creating new ideas, new approaches, and different perspectives.
It’s not all work though – which is significant to a healthy group dynamic – she treasures having fun moments with the team, and the care that they’ve developed for each other. Celebrating and sharing success, enjoying birthday parties and welcoming new team members, are among her highlights.
Regina is very interested in exercise and nutrition, and is the Health and Wellness Officer for Referential. She particularly focuses on activities such as walking, running, rowing, and weight-lifting, and sets competitions for her co-workers to encourage them to keep moving and stay healthy. She leverages the treadmill desks in the office every afternoon to help her hit her goal of 20,000 steps a day!
Regina’s mantra is to be the best she can be and give 100% in everything she does. She’s always excited to build relationships and connect with people to help them meet their goals. Her favorite times often involve meeting clients face-to-face; she feels the real-life collaboration is a very powerful thing. She’s a beloved member of Referential and her clients adore her too.