Do you use the RO Innovation platform for your customer advocacy data? If so you should consider attending the 2018 Elevate Customer Summit being held November 14-15 in San Jose, CA. All the details are here. The summit is a great chance for networking, learning best practices, product training, and insight into advocacy trends. There are some great speakers on the agenda including our very own Helen Feber.
Helen is doing a joint session with Richard Clooke of Symantec at 1:30 the first day. Their topic is "Mastering Internal Engagement for Greater Buy-In". They will talk about a key to advocacy program success, which is ensuring it is embedded throughout your organization. You want to see customer evidence as part of processes throughout Marketing, Product, and Sales organizations. In the session you will get tips on working with various groups to embed customer evidence in their processes, campaigns, product launches, and all aspects of go to market and sales plans.
Join Helen and Richard at Elevate 2018!