If your company uses Facebook as part of their marketing portfolio you should look at this post by Susan Moeller of BuzzSumo. To help us all understand how we can drive more engagement via Facebook BuzzSumo analyzed 777 MILLION posts.
As with previous years, video is the most engaging type of Facebook post. 59% more engagement than other types of posts, with 3-4 minutes being the sweet spot in terms of length.
There is information about best time of day, best day of the week, optimal length of text posts, and so much more. Some of the information may not hold true for your specific audience but will give you helpful information nonetheless.
Also of interest is the data about the Facebook pages with the most engagement for 2018. They may give you ideas to improve your page’s engagement, even if you don’t feature vides of babies, animals, or food! The author does a good job of highlighting what each page does well and how it might apply to others.
Read the post to the end for helpful tips on how you can improve your reach. Look at your own data, analyze your most successful posts and see what you can apply elsewhere. Adjust, analyze, and repeat.
While some of the information in this post is specific to BuzzSumo the majority will be helpful to anyone who uses Facebook as part of their marketing.