Meet Lauren Ruffin, Referential’s newest team member, shown here with her grandpa! Lauren joined in September 2018 and has been diligently writing case studies, blogs, award nominations, profile slides and other assets for a variety of Referential’s clients. Prior to joining, she worked in the non-profit sector serving a broad range of functions in non-profit development including grant writing, fundraising, event planning, and marketing and communications. She is looking forward to continuing her support of the non-profit sector by working with clients to help them position their advocacy programs to be compelling and fruitful for the non-profit organizations their companies serve. Lauren enjoys being able to experience and contribute to the full spectrum of activities that managing a customer advocacy program requires. She is thoroughly impressed by the range of skills and experience shared among her colleagues and feels lucky to learn from and work alongside such a capable staff. She has come to greatly appreciate the level of planning, organization, and collaboration the staff invests into managing each client’s customer advocacy program. She continues to be in awe of how many programs the team is able to coordinate at once.
Lauren also enjoys learning about customers’ stories during the asset creation process. She is fascinated by the infinite number of ways we as people perceive and experience the world around us and continues to be intrigued by the myriad of benefits a single product from a client can offer to different customers. One of her favorite parts about working in asset production is the creative challenge of capturing the details that make each customer’s narrative unique and retelling their stories in a way that is true and authentic to their lived experiences.
She is grateful for the warm welcome she received from the Referential team and how patient and kind everyone has been introducing her to the world of customer advocacy. She is very thankful to have the help and guidance of so many experienced customer advocacy managers and appreciates the team’s propensity for a good laugh. Afternoon strolls with teammates and the perk of afternoon tea – thanks to Referential’s British managing partners – are some of her favorite parts of day-to-day life in the office.
When not clacking away on a keyboard at work, you might catch Lauren cruising around the Bay in her red Prius to try out new food or taking time out for gardening. She likes to take breaks from indulging in various TV series to walk her dog, Koge, and will almost never turn down the opportunity to turn up some music and dance with reckless abandon when no one is watching.
Lauren loves to connect with people and looks forward to translating that passion into continuing Referential’s tradition of fostering welcoming, inclusive environments for customer advocates so they feel comfortable and confident sharing their stories.