One Interview, Many Customer Assets

This ZoomInfo blog post is full of tips to get the most from your webinar content. The tips apply to your customer advocacy video content as well. Do you create the video, publish the video, and then sit back?  That content can do so much more in terms of raising awareness for your advocate and your program. The article is short and worth a quick read, you are likely to come away with several ideas you can put in to use immediately. Some of the ideas include:

·      Create a blog post with highlights of the content, include a link for those that want to learn more

·      Create an infographic of the content.  If the content lends itself to that format know that an infographic is read 30X more than a text article!  See this Hubspot blog post for more information about infographics

·      Create short clips for social media use

We do the above for our video clients. In addition, we use the content of the video interview to create a case study or success story.  That longer format allows us to tell a more complete customer story.  The quotes from that document are then pulled to be used as independent assets in marketing campaigns, on the web, even all over the walls at customer events.

A single interview should result in many deliverables, of different formats, with different uses. It’s a great way to get huge value from a single interview and have your customers really shine.

Any additional ways you use customer video content? Please share.