The Team is in Town!

At the end of May, our San Jose headquarters were abuzz with various members from our worldwide team, including colleagues from our satellite office in Monterrey, the East Coast and England. The worldwide team gathered for a week of reflection, planning and team building -- a bi-annual tradition at Referential.

In between client meetings, cyber security training and catered lunches, the team partook in a variety of different activities, including a fruitful skills sharing session, celebrating the conclusion of our office wellness challenge, and developing curriculum for our online training courses.

During our skills share session, we discussed strategies for collaborating with sales teams and for making advocacy programs easily accessible to all internal departments. Our discussion also touched on how to foster meaningful customer relationships, deliver value at every touch point with a c-suite client and show appreciation and gratitude for advocates. The team drew on current and past experiences in the customer advocacy field to provide perspectives from a variety of different industries and types of advocacy programs, sharing an incredible breadth of insight and strategy with the group, which also is being leveraged to educate other customer advocacy practitioners through our training program.

We also celebrated the conclusion of our office wellness challenge by collectively reflecting on the initiative and holding a raffle for all who participated. We used Influitive's AdvocateHub to create an Experience comprised of a variety of health and wellness activities for our team to partake in. The entire group stepped up to the challenge, committing to weekly activities like trying out a new food plan, taking 10,000 steps everyday, volunteering for a charitable cause, and tackling home wellness projects such as updating fire safety equipment and donating items from a newly reorganized room.

"All-hands" weeks are invaluable to our worldwide team as they provide precious moments for our global workforce to gather in the same time zone to share account updates and best-practices, and connect with one another over lunch and coffee instead of video call or email. There are always new tactics and techniques to be shared with one another, as well as stories of triumph and learning.

We're looking forward to hosting worldwide team members at our San Jose headquarters again in November!