Advocacy is all about establishing and nurturing relationships. At Referential, we help our customers build trust and lasting engagements with their existing customer base in order to foster mutually beneficial interactions. Collectively, we have decades’ worth of experience on our team to determine the best course of action for any given situation.
It’s with this as the backdrop that I’d like to tell you a little bit about my first week working here.
Whenever you start a new job, there’s always a level of tension and nerves. You go over scenarios in your head, maybe shop for some new clothes to wear in the “business casual” office, and keep your fingers crossed that you get along with your co-workers. I’m based out of upstate New York, but I went over the above in detail as I flew across the country to San Jose for my first week at Referential, Inc.
I arrived at the airport fairly early, and upon landing received a message from Helen, my new boss. The text was an enthusiastic “Welcome!” accompanied by a grinning picture of her and two other recently arrived remote employees.
It was the start to a truly immersive first-week experience, unlike any I’d ever been through before nor expect to partake in again. I sent along an appropriate and timely response:
Several other members of the global team and I were picked up by Helen and promptly whisked away to her home for the week – literally. After all, the best way to establish rapport and a relationship with someone is through close interaction; this week proved to be a quick study, in that regard.
Each evening, after working and commuting to the office together, our gracious hosts Helen and David prepared dinner for us, and we would gather around the dining room table to talk about
work and our lives away from Referential. We all speak the language of Customer Advocacy of course but very quickly reached common ground on topics that touched on family, art, music,sports and even politics.
After dessert, we’d move to the lounge for a glass of wine and a few laughs. Quickly, I came to enjoy this most of all, as those that began as strangers quickly became my friends and trusted associates. It also helps that, for the most part, they laughed at my jokes!
Advocacy is, again, all about the establishment and nurturing of a relationship. My hosts for the week certainly walk the walk, as the kinship I sensed between my new team was readily apparent to all. I look forward to learning more as a Referential employee, and I’m grateful to join a team equipped and enthusiastic about teaching.