Meet the Referential Team: Paula Kozak

After many years in different marketing roles at various high-tech companies, Paula found her “home" in her first reference management position while working at Sun Microsystems. This happened during a corporate reorganization when the Director asked her if she wanted to lead the new references team. To which she replied, “Sure!… What’s a reference?”

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Ten years later, she is often quoted as saying, “If there’s a better job in marketing, someone needs to tell me since I don’t know what that is – and I’ve done most of them!”

Paula finds customer advocacy so valuable and compelling, regardless of company, because references touch each leg of the marketing three-legged stool: lead generation, brand promotion and sales enablement.

What gets Paula up in the morning is the notion of being able to contribute every day to the company’s success. Today, as a Customer Advocacy Consultant with Referential, Inc., she is eager to continue to learn more about advocacy programs; collaborating with teammates across a wide array of advocacy programs, she is able to bring new thinking to her specific clients.

Mom to Christy and Katrina, wife to Anne with 4 grandkids and counting, Paula can be found hiking to the top of a mountain most weekends. Since she lives in New Hampshire, some people might call them ‘hills’ but with the kind of views she sees at the top, the debate over terminology doesn’t matter much to her: Paula’s goal is to climb the highest peak in each of the New England states!