We were recently asked to do a special project for a new client. They had a high priority need for customer references for a specific product. A rather new product at that. And, of course, a very short deadline. Major events were on the schedule where they needed speakers and new collateral because who better to tell your story than a happy customer? Sometimes you need to call in reinforcements, which they did. They didn’t have the bandwidth to take on this special project so called us. We have the processes in place already, and the people. We were able to supplement their staff and contact every single sales rep that had sold this product, discussed their customers, and then went on to talk with each customer who was a potential reference. We were able to help frame the stories to highlight business benefits, not just the ‘speeds and feeds’. Putting extra resources on this, in a very short window, was really successful. We’ve uncovered several new references already and we're not yet done.
While typically we run major programs for our clients sometimes we’re asked to do special projects such as this. It can be a huge help to have extra bandwidth when you need it – big or small we can help with your customer reference challenges!