Back From Influitive's Advocamp

Several of us just returned from Influitive’s Advocamp, which, to use their words, is "a global business gathering focused on one transformational idea: that the future belongs to companies that develop and mobilize advocates as their primary goal". And that’s exactly what Referential does for our clients, help them realize the true value of their customers through advocacy. At Advocamp two of us completed Advocate Marketing Certification. Previously two members of the team completed partner training and certification. We’re about to work with several clients who are at early stages of using Influitive’s solution and we are ready!

On day one of Advocamp we focused on certifications and in depth training. The balance of the event had about 50 sessions, spread over multiple tracks. While the presentations andkeynotes were short, by design, the content was rich. The event was a great match to our company focus.

Nearly 1000 enthusiastic people attended. Influitive transformed the Hyatt in San Francisco to a camp ground. They brought in hundreds of trees, rustic wood backdrops, and even faux fires! Good job Influitive! An informative and fun event. We look forward to working with Influitive more in the future and are already planning to attend next year’s Advocamp.