Thank you firefighters. California is burning and we couldn't be more thankful for their bravery. Hit close to home this week, our managing partners were evacuated in the middle of the night, spent a night in an emergency shelter, and then other nights with family. Thanks to the hundreds and hundreds of firefighters who are addressing the Bear Fire they can now return to their home. Luckier than some throughout the state. We all need to be careful, to be vigilant, and thankful to those willing to risk all for our safety. Again, thank you firefighters and all who assist and support them.
This article from Demand Spring, with good examples, is about using humor in B2B videos. Humor isn’t always appropriate, but when it is, it just may help you tell your story in a very memorable way. If you watch only one of the examples in the article try “A Video Conference Call in Real Life”. We’ve all had calls like the one in the video so we can easily relate to the issues shown. It’s a good use of video to make us laugh, but to also see there is opportunity for improvement. The humor in the video is a nice supplement to the more serious discussion of a solution to the problems shown, which is at the video’s end. While the examples are all good for a laugh, or at least will bring a smile to your face, there’s value as well. When used appropriately humor can highlight serious aspects about the value your company brings to your customers, the benefits of using your products. If your company uses video to tell your story it might be time to consider humor.