Case studies - your customers tell your story best!

The success of your existing customers is a powerful way to tell your story to potential customers. Case studies leverage your past successes and validate the effectiveness of your products and services through an objective voice, in a way your other marketing pieces cannot.  Even B2B executives looking at the most complex solutions are influenced by the opinion of their trusted peers.  Case studies give a voice to your customers to enable this positive influencing to occur naturally. Here at Referential, Inc. we’ve seen a recent surge in demand for case studies from our clients.  We are able to leverage both engineering and business expertise to fully understand the business value our clients’ products and services deliver.  We know the right questions to ask to uncover quantifiable benefits and create compelling stories to help accelerate purchase decisions by your prospects.

Need a case study?  Give us a call!

Case Studies - A Record!

Case studies, success stories, or whatever your favorite term, are common components of customer reference programs.  We write a lot of them.  Some of our clients have unique style guides, otherwise our writing follows AP rules.  Believe it or not we had a discussion about comma placement at lunch.  Do you put a comma before ‘but’ in a sentence?   We were divided on that one.  This week is a record for us.  The largest number of case studies approved for publication ever.   And we’re only at Thursday!  They’re not easy to write.  You need to tell an engaging story where the customer gets to shine, while at the same time our client’s key value add is the focus.  Review cycles are always interesting too as they include not only our client but their customer too.  From the beginning of the process to case study publication can be as short as 2 weeks, though some take much longer.

Our depth of understanding of our client’s offerings is key.  We know the business value they bring so we’re able to ask their customers the right questions to get powerful quotes and strong supporting proof points.  And we have great writers!

It will be interesting to see how long this record stands!