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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - Getting Over The Hump Between Starting An Advocacy Program and Seeing Results - Make it stand out</image:title>
      <image:caption>To get over the hump between starting your program and seeing results, you need to communicate Why the program is important, What results you expect to see, and How to ensure the program’s success.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.referentialinc.com/blog/top100cma-the-whos-who-of-customer-advocacy</loc>
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    <lastmod>2023-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/93091193-9806-473b-89d6-43451e26b4c9/top100CMA.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/4263da95-f05c-4477-aa92-f87dda43119e/Helen%2BCMA.gif</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.referentialinc.com/blog/the-top-six-steps-to-effective-communication</loc>
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      <image:caption>Effective communication is important for Project Managers and all professionals, alike. It forms the basis of any successful endeavor. You must be able to clearly convey a message while synthesizing responses from your audience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.referentialinc.com/blog/its-not-too-late-to-shore-up-your-cy2022-planning</loc>
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    <lastmod>2023-05-08</lastmod>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - It’s Not Too Late To Shore-up Your CY2022 Planning - Make it stand out</image:title>
      <image:caption>It’s never too late to act. Making time for planning and team building will set the foundation for a successful year ahead. Here are six things to think about that may help!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/d5f2bdd9-8361-43b9-8afc-20db9cbe73e2/Helen_presenting.jpg</image:loc>
      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - It’s Not Too Late To Shore-up Your CY2022 Planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/1469d3f1-37c8-4a94-a026-462e9e2944d4/Patie%2C%2BDenise%2Band%2BJen.jpeg</image:loc>
      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - It’s Not Too Late To Shore-up Your CY2022 Planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>How many M&amp;Ms do you think you could move from bowl #1 to those bowls at the table in the background in 60 seconds? Our champion got over 40!</image:caption>
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  </url>
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    <loc>https://www.referentialinc.com/blog/new-year-new-roles</loc>
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    <lastmod>2023-05-08</lastmod>
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      <image:caption>With so many years of experience in customer advocacy – founded in 1994 and renamed, Referential, in 2012 – our company upholds the sincere belief that putting customer needs first should be at the forefront of every organization’s gameplan: the success of one is directly linked to the success of the other…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/b405ceec-9637-4fc7-bc3a-03754c0abdd1/BeFunky-collage.png</image:loc>
      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - New Year, New Roles! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.referentialinc.com/blog/meet-the-referential-team-kristian-gallego</loc>
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      <image:caption>KRISTIAN ON THE DANCE FLOOR AT HIS WEDDING</image:caption>
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      <image:caption>KRISTIAN AND HIS WIFE GLOWING ON THEIR WEDDING</image:caption>
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    <image:image>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - Meet the Referential Team: Kristian Gallego - Make it stand out</image:title>
      <image:caption>KRISTIAN AND HIS DAUGHTER</image:caption>
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    <loc>https://www.referentialinc.com/blog/meet-the-referential-team-jyothi-krishnegowda</loc>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - Meet the Referential Team: Jyothi Krishnegowda - Make it stand out</image:title>
      <image:caption>JYOTHI AND HER FAMILY</image:caption>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - Meet the Referential Team: Jyothi Krishnegowda - Make it stand out</image:title>
      <image:caption>JYOTHI’S SON WITH THEIR FAMILY’S PUPPY</image:caption>
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    <loc>https://www.referentialinc.com/blog/customer-advocacy-program-metrics-how-to-adapt-reporting-to-changing-business-priorities</loc>
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    <priority>0.5</priority>
    <lastmod>2023-05-08</lastmod>
  </url>
  <url>
    <loc>https://www.referentialinc.com/blog/selling-sales-on-the-benefits-of-a-customer-advocacy-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/72ea6576-27d3-4650-a243-0a1fa854b879/economy-g135977313_1920.jpg</image:loc>
      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - Selling Sales on the Benefits of a Customer Advocacy Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.referentialinc.com/blog/why-theres-never-been-a-better-time-to-brush-up-on-your-advocacy-skills</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/f8a28bae-3895-4582-b64a-e318524f144c/Barbara%2BThomas%2BCustomer%2BAdvocacy%2Bat%2Ba%2BTipping%2BPoint%2Bquote.png</image:loc>
      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - Why There’s Never Been a Better Time to Brush up on Your Advocacy Skills - Make it stand out</image:title>
      <image:caption>SOURCE: LINKEDIN</image:caption>
    </image:image>
    <image:image>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - Why There’s Never Been a Better Time to Brush up on Your Advocacy Skills - Make it stand out</image:title>
      <image:caption>SOURCE: FORRESTER</image:caption>
    </image:image>
  </url>
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    <loc>https://www.referentialinc.com/blog/vlookups-a-guide-to-consolidating-data-across-spreadsheets</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - VLOOKUPS: A Guide to Consolidating Data Across Spreadsheets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/c2d5a3df-973e-413f-ac32-85e5196752c3/Vlookups%2B-%2BDataset%2B2.png</image:loc>
      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - VLOOKUPS: A Guide to Consolidating Data Across Spreadsheets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/6e0aabfb-6bde-4581-845c-d1264211a468/Dataset%2B2%2B-%2B1.png</image:loc>
      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - VLOOKUPS: A Guide to Consolidating Data Across Spreadsheets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/b063517b-769f-4334-b638-b7a9fb668be0/Dataset%2B1%2B-%2B1b.png</image:loc>
      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - VLOOKUPS: A Guide to Consolidating Data Across Spreadsheets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640a1cfeb98e215baa72752c/1e6c181b-f710-469f-824c-58c2060d0584/Dataset%2B2%2B-%2Bcolumn%2Bnumbers.png</image:loc>
      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - VLOOKUPS: A Guide to Consolidating Data Across Spreadsheets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - VLOOKUPS: A Guide to Consolidating Data Across Spreadsheets - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-05-08</lastmod>
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      <image:caption>EMILY ON VACATION</image:caption>
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      <image:caption>EMILY AND HER FAMILY ON VACATION</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - How to Walk Away When You Work From Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>DAVID WINE TASTING IN NAPA</image:caption>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - Meet the Referential Founders: David Feber - Make it stand out</image:title>
      <image:caption>DAVID AND HIS FAMILY ON A 10-DAY SAFARI!</image:caption>
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      <image:caption>HELEN WINE TASTING AT ROBERT MONDAVI WINERY</image:caption>
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      <image:caption>HELEN AND HER FAMILY ENJOYING A CAMPING TRIP IN HALF MOON BAY</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - How to Create a Pivot Table in Excel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Customer Marketing and Advocacy Blog | Referential Inc. - How to Create a Pivot Table in Excel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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