Recruitment and Onboarding

What.

This is the process by which potential customer advocates are contacted to establish what types of activities they personally find most value in participating.

Why.

Referential understands that this outreach has to be handled with the utmost care and professionalism because it can be a tipping point where your most valuable asset – your customers – either agree to step forward and join you or shy away.

How.

We have a proven track record of success in this delicate area. In addition, we can provide you with a gap analysis of the advocacy coverage across your business, industry and geographic sectors. We also can solicit nominations for new advocates among your sales, support, consulting, product marketing, press relations and industry analyst groups.

Who.

  • “I would highly recommend them. If you’re looking for a group of individuals who can add expertise and can help you with a great onboarding experience, these are the guys to go talk to. They’re been fantastic for us, and have enabled us to provide that high-touch experience. “

    Spencer Cook, XM Advocates Lead at Qualtrics

  • “A true win for me is using Referential’s customer recruitment service because it is top-notch! I trust they are providing our customers and internal teams with respect because I know they understand customer engagement. I have a true partner that is helping me drive a world-class customer advocacy program.”

    Katie Lockett, Customer Advocacy Manager at ExtraHop