“In today’s business world a robust customer advocacy program gives you a competitive edge to winning more business. The team at Referential understands how to take your program to the next level because they are true experts in the field. The ongoing consulting services help me focus my program planning to strategically align with the goals of sales and marketing. If you’re looking to up-level your customer reference/advocacy program, the team at Referential will absolutely help you achieve your goals.”

- Katie Lockett, Customer Advocacy Manager, ExtraHop

“I’m thrilled with the work that the Referential team delivers for my organization. They make me look like a star.”

- Colleen Reidy, CCAP I, Director of Customer Advocacy, Veracode

“The simplest way to explain the benefit of having Referential and the expertise that comes with reference managers is to look at how it makes an impact on our revenue. If we look at the numbers, without fail, having brought on Referential with their expertise, we are able to see an uptick not only in revenue from deals closed, but also the number of our core accounts that are signed up as advocates.”

- Rich Clooke, Director of Strategic Customer Marketing, Broadcom

“The team at Referential is great at building relationships with the customers and helping them feel very comfortable. It’s a very two-way open communication. The team was very comfortable asking customers to participate in certain activities, and the customers feel very comfortable saying yes.”

- Rae Harrison, Programs Manager, Palo Alto Networks

"Referential is a trusted advisor as we scale our customer advocacy program. They helped us select, design and deploy a customer advocacy database—and train all our users. We simply could not have done it without their strategic and tactical knowledge."

- Nicole Vadas, Sr. Director, Content and Social Marketing, DocuSign

“I would highly recommend them. If you’re looking for some group of individuals that can add expertise and help you with a great onboarding experience, these are the guys to go talk to. They’ve been fantastic for us, and have really enabled us to provide that high-touch experience.”

- Spencer Cook, XM Advocates Lead, Qualtrics

"Our partnership with the Referential team helps the customer marketing team to develop tighter relationships with both sales and regional marketing teams, as well as meet reference goals and tell compelling customer stories that help to drive conversion rates."

- Laura Naumann, Customer Marketing Manager, CrowdStrike