Effective communication is important for Project Managers and all professionals, alike. It forms the basis of any successful endeavor. You must be able to clearly convey a message while synthesizing responses from your audience.

With all the recent interest in advocacy programs and the growing availability of training and education resources for the profession, there’s never been a better time to be a customer advocacy manager.

Are you looking to build a database of active customer references but don’t know where to start? Are you having trouble determining the ‘what, which and how’ of metrics you should track? Are there more questions than answers? …Or are you looking for a real, in-depth refresher course to help polish your resume and knowledge base?

Customer advocacy – the process of identifying and sharing the stories of success and delight from satisfied customers to educate prospective buyers about the value a company offers – has enormous potential to meet B2B buyer demand for peer references, and positively impact company revenue. To realize this potential, however, customer advocacy programs must be strategically designed to ensure advocacy efforts support the needs and interests of customers and align to broader business goals.

To thrive in this consumer-oriented market, strategic use of time and resources to actively listen to buyers and efficiently glean insights into the customer experience is essential, which is why customer advocacy is becoming more and more critical to the future success of all companies.