Welcome to the Referential Blog!

As a team of consultants embedded in dozens of unique customer advocacy programs at any given moment, Referential is constantly exploring, implementing, and improving on strategies and best practices.

Join us as we discuss the latest tips, tricks, and techniques in customer advocacy and customer marketing.

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Customer Marketing and Advocacy Blog | Referential Inc.
How to Build a Customer Marketing / Advocacy Program While Wearing Too Many Hats
How to Build a Customer Marketing / Advocacy Program While Wearing Too Many Hats

Learn how to launch a customer advocacy program that scales. Start with a 90-day pilot to identify champions, measure impact, and grow efficiently by using this step-by-step approach to building a scalable customer advocacy program: start small, measure what matters, and accelerate impact.

Inside Beta & Bubbles: Why Trusted’s Platform Matters for Growth, Community, and Customer Trust
Inside Beta & Bubbles: Why Trusted’s Platform Matters for Growth, Community, and Customer Trust

Beta & Bubbles, Trusted’s beta launch event, was an event where leaders and practitioners gathered to explore how trust, advocacy, and customer relationships are influencing modern growth strategies. The event highlighted the growing importance of trust-led growth and how platforms like Trusted are helping organizations make trust measurable and actionable.

Making Advocacy Legible: Predictions for Shifts Defining 2026
Making Advocacy Legible: Predictions for Shifts Defining 2026

Customer advocacy doesn’t change overnight, but 2026 marks a clear inflection point. As AI normalizes, platforms mature, and credibility matters more than polish, advocacy is shifting from activity to influence—becoming easier to use, explain, and trust across the business.

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Program Management Barbara Leavy, Former Senior Advocacy Consultant Program Management Barbara Leavy, Former Senior Advocacy Consultant

Keeping Customer Advocacy Programs Alive and Well in the Age of Mergers & Acquisitions

We all know that every company has a different view and investment in their customer advocacy program (if they even have a program at all). When going through a merger and acquisition (M&A), these are some helpful considerations to keep in mind while adapting your customer advocacy program to the new business.

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