Welcome to the Referential Blog!

As a team of consultants embedded in dozens of unique customer advocacy programs at any given moment, Referential is constantly exploring, implementing, and improving on strategies and best practices.

Join us as we discuss the latest tips, tricks, and techniques in customer advocacy and customer marketing.

See a topic you’d like to learn about in greater detail? Contact us! We’d love to start a conversation.

Looking for something specific?

Meet the Team Regina Dawkins, Senior Advocacy Consultant Meet the Team Regina Dawkins, Senior Advocacy Consultant

Meet the Referential Team: Regina Dawkins

Over the years working in corporate America, Regina Dawkins has gained a strong work ethic of professionalism, energy, and excitement, and she has accrued very valuable knowledge having worked in multiple business functions ranging from marketing, to HR, to finance. Almost six years ago, she came to Referential because it serves as the advocacy marketing extension she was looking for.

Regina finds the Advocacy Consultant role incredibly fulfilling because of the way it plays a strategic part in sale cycles. She finds satisfaction in running advocacy programs, and particularly enjoys request fulfillment: Matching prospects with experienced buyers, having them connect, and assisting account owners to win deals. She feels she’s constantly learning and the job delivers plenty of variety.

Read More
Meet the Team Alex Feber; Manager, Creative Services Meet the Team Alex Feber; Manager, Creative Services

Meet the Referential Team: Alex Feber

Alex Feber is truly a one-of-a-kind employee at Referential. He is the Communications Manager that encompasses both the video production and graphics design functions. Somehow, he manages these two jobs and is exceptionally successful in them, regularly receiving kudos for the pieces he produces. He describes himself as friendly and humorous but hardworking – which most find difficult to juggle at the same time. I’m sure his co-workers can agree and are thankful for the skills and comedy he offers. Alex didn’t forget to express his gratitude to the team and for his job. He appreciates his peers who can tag along with his sense of humor and his job that provides a creative outlet for him.

Read More