Advocacy provides something AI cannot generate independently: genuine human credibility. Every authentic customer story, meaningful interaction, and peer connection becomes a trust deposit that strengthens both customer relationships and brand reputation. In the AI era, the organizations that win won't simply be the ones that automate the fastest.

Learn how to launch a customer advocacy program that scales. Start with a 90-day pilot to identify champions, measure impact, and grow efficiently by using this step-by-step approach to building a scalable customer advocacy program: start small, measure what matters, and accelerate impact.

Beta & Bubbles, Trusted’s beta launch event, was an event where leaders and practitioners gathered to explore how trust, advocacy, and customer relationships are influencing modern growth strategies. The event highlighted the growing importance of trust-led growth and how platforms like Trusted are helping organizations make trust measurable and actionable.