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As a team of consultants embedded in dozens of unique customer advocacy programs at any given moment, Referential is constantly exploring, implementing, and improving on strategies and best practices.

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Metrics and Reporting, Data Management Emily Feber, COO & CFO Metrics and Reporting, Data Management Emily Feber, COO & CFO

Metrics to Help With Budget Justification

One of the most meaningful and powerful bi-annual metrics that we have in our portfolio, Client Lifetime Total Revenue and Longevity (CLTR-L) was developed to evaluate the dollar value of a client relationship over the length of the contract, and the longevity of the relationship. This metric enables us to quantifiably contrast the average value of active advocates against the average value of non-advocates. From this, we can help our clients demonstrate the tangible business impact that active advocates are making on just their part of the overall revenue.

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Data Management, Metrics and Reporting Saravanan Sakthivel, Advocacy Consultant Data Management, Metrics and Reporting Saravanan Sakthivel, Advocacy Consultant

How to Create a Pivot Table in Excel

Pivot tables are one of Excel's most powerful Microsoft tools. A pivot table allows you to extract the significant data and trends from a large, detailed data set. When analyzing your customer advocacy program data, pivot tables can be excellent tools for efficiently gathering insights on your customer advocates and advocacy assets.

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