Inside Beta & Bubbles: Why Trusted’s Platform Matters for Growth, Community, and Customer Trust
I recently had the opportunity to attend Beta & Bubbles, an invite only event hosted by Trusted to celebrate the beta launch of their platform. The evening brought together leaders, operators, and innovators who are actively thinking about how trust, advocacy, and customer relationships can play a more meaningful role in driving growth.
What was “Beta & Bubbles”?
From the moment I arrived, it was clear this was more than a standard product launch. The conversations throughout the room reflected a shared belief that customer trust is no longer a soft metric or a marketing afterthought, but something organizations are actively trying to understand, measure, and operationalize.
The event created space for thoughtful discussion around how teams are approaching advocacy today and where many feel existing tools fall short. There was a strong sense of alignment around the idea that trust already exists within customer relationships, but most businesses struggle to surface it in a way that drives real business outcomes. That challenge felt central to many of the conversations I had throughout the evening.
Why Trusted Matters
What stood out most about Trusted’s approach is how intentionally the platform is positioned around trust as a growth lever. Rather than treating advocacy as a separate initiative, the platform is designed to integrate trust signals directly into go to market teams and decision making. It was notable to see organizations like Moody’s, TeamViewer, and Freshworks engaging with the Trusted community and choosing to participate in the beta, signaling confidence in both the ethos behind the platform and the direction it is heading.
The Power of Community and Connection
Beyond the platform itself, the event highlighted the importance of community. Many of the most valuable moments came from informal conversations with peers who are navigating similar challenges around customer engagement, proof, and credibility. There was a shared curiosity and openness that made it easy to exchange ideas and perspectives, which felt very aligned with Trusted’s broader mission.
Leaving the event, my biggest takeaway was that trust is becoming a core input to growth strategy, not just an outcome. Organizations want better ways to identify advocates, understand customer sentiment, and activate those relationships in a way that benefits both sides. Trusted’s beta launch feels like an important step toward making that possible.
It was energizing to be part of an event that focused less on hype and more on meaningful conversations about where the industry is heading. I’m excited to see how Trusted continues to evolve and how trust led growth becomes a more concrete and measurable part of how modern teams operate.
Looking Ahead
Trusted’s beta launch marks a beginning of what’s possible when trust becomes a first-class growth metric.
We’re excited to continue watching how the platform evolves, and we’re equally excited to see how organizations adopt trust-first strategies to unlock new levels of engagement, revenue, and customer momentum.
Beta & Bubbles, Trusted’s beta launch event, was an event where leaders and practitioners gathered to explore how trust, advocacy, and customer relationships are influencing modern growth strategies. The event highlighted the growing importance of trust-led growth and how platforms like Trusted are helping organizations make trust measurable and actionable.