Welcome to the Referential Blog!

As a team of consultants embedded in dozens of unique customer advocacy programs at any given moment, Referential is constantly exploring, implementing, and improving on strategies and best practices.

Join us as we discuss the latest tips, tricks, and techniques in customer advocacy and customer marketing.

See a topic you’d like to learn about in greater detail? Contact us! We’d love to start a conversation.

Customer Marketing and Advocacy Blog | Referential Inc.
Getting the Band Back Together: The Power of an Annual All-Hands
Getting the Band Back Together: The Power of an Annual All-Hands
Recruitment and Trust Go Hand-In-Hand: Employee Highlight Series
Recruitment and Trust Go Hand-In-Hand: Employee Highlight Series

In this Q&A, we delve into insights shared by Referential's Advocacy Consultants, Kristian Gallego and Rob Lisama, on the challenges and strategies involved in customer recruitment for advocacy programs. They discuss overcoming common hurdles like database management and client engagement, emphasizing the importance of trust-building and leveraging technology effectively to drive successful recruitment outcomes.

Assumptive Recruiting: Getting On Their Calendar
Assumptive Recruiting: Getting On Their Calendar

Catch more advocates with a proactive 'assumptive invite' strategy. Referential’s personalized approach respects a would-be participants’ time while highlighting the value of joining an advocacy program. Opt-out options and flexibility ensure a positive experience. Learn how to boost your recruitment rates today!

Looking for something specific?

Materials Creation, Program Management, Technology Alex Feber; Manager, Creative Services Materials Creation, Program Management, Technology Alex Feber; Manager, Creative Services

What My Eighth Grade Graduation and a Multibillion-Dollar Company Have in Common

Filming customer testimonials for our clients is a team process that involves multiple hours of work, which includes reviewing existing case studies and potential client interviewees. Maintaining regular touch points with the client to ensure there is a full understanding of the participants, and also to formulate relevant and valuable interview questions.

Read More
Materials Creation Alex Feber; Manager, Creative Services Materials Creation Alex Feber; Manager, Creative Services

Capturing Customer Testimonials During a Pandemic

As the US slowly starts to get back on its feet from the Covid-19 quarantine, businesses just like ours are starting to look at how we can adapt and overcome new social etiquettes. As the head of our video production team, it has been a challenge for me to develop new ways in which we are able to continue to create customer testimonial videos, but I have developed some strategies for navigating our new normal.

Read More