Welcome to the Referential Blog!
As a team of consultants embedded in dozens of unique customer advocacy programs at any given moment, Referential is constantly exploring, implementing, and improving on strategies and best practices.
Join us as we discuss the latest tips, tricks, and techniques in customer advocacy and customer marketing.
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Recruitment and Trust Go Hand-In-Hand: Employee Highlight Series
In this Q&A, we delve into insights shared by Referential's Advocacy Consultants, Kristian Gallego and Rob Lisama, on the challenges and strategies involved in customer recruitment for advocacy programs. They discuss overcoming common hurdles like database management and client engagement, emphasizing the importance of trust-building and leveraging technology effectively to drive successful recruitment outcomes.
Program Management of an AdvocateHub: Let’s Talk Naming Conventions
When you become an admin of an Influitive AdvocateHub, it is essential you think both short and long term about overall strategy. This post explains a simple best practice that enables admins to see the dates, target audience, challenge creator and more at a simple glance and, more importantly, with a simple search!
Employee Highlight: Advocacy Program Management at a Fortune 500 Company
This blog features a Q&A with Senior Advocacy Consultant Barbara Leavy, in which she speaks about her experience managing the advocacy program at a fortune 500 company. Topics include navigating acquisitions, setting client expectations, the challenges of massive product portfolios and more!
What My Eighth Grade Graduation and a Multibillion-Dollar Company Have in Common
Filming customer testimonials for our clients is a team process that involves multiple hours of work, which includes reviewing existing case studies and potential client interviewees. Maintaining regular touch points with the client to ensure there is a full understanding of the participants, and also to formulate relevant and valuable interview questions.
2023 Customer Marketing and Advocacy Programs: The Crystal Ball Says…
The Referential Team offers some insights into the trends we observed in customer marketing in 2022, and what we feel this may portend in 2023, read on for our insights.
Leveraging Tracked Content in RO to make Monthly Recruitment Metrics Easy, Part 3 of 3
Putting together a recruitment report using RO Innovation (formerly ReferenceView) is easy to put together, and easy to understand!
Leveraging Tracked Content in RO to make Monthly Recruitment Metrics Easy, Part 2 of 3
In part one of this series, I spoke about a way in which I put together a recruitment report for my clients using RO Innovation (formerly ReferenceView) that is both easy to assemble and to understand…
Leveraging Tracked Content in RO to make Monthly Recruitment Metrics Easy, Part 1 of 3
Customer marketing and advocacy, like all other departments, needs to demonstrate its value to the larger organization. When Referential works with clients, I and my colleagues strive to ensure the quality of work we deliver is timely and, most importantly, impactful. What’s the quickest way to demonstrate this?
Getting Over The Hump Between Starting An Advocacy Program and Seeing Results
To get over the hump between starting your program and seeing results, you need to communicate Why the program is important, What results you expect to see, and How to ensure the program’s success.
The Top Six Steps to Effective Communication
Effective communication is important for Project Managers and all professionals, alike. It forms the basis of any successful endeavor. You must be able to clearly convey a message while synthesizing responses from your audience.
It’s Not Too Late To Shore-up Your CY2022 Planning
It’s never too late to act. Making time for planning and team building will set the foundation for a successful year ahead. Here are six things to think about that may help!
Customer Advocacy Program Metrics: How to Adapt Reporting to Changing Business Priorities
How do you know when it’s time to adapt your metrics strategy, and how do you figure out which new accomplishments to report on? Read on for tips and examples of shifting company priorities that may signal it’s time to adapt your metrics and reporting strategy.