Welcome to the Referential Blog!
As a team of consultants embedded in dozens of unique customer advocacy programs at any given moment, Referential is constantly exploring, implementing, and improving on strategies and best practices.
Join us as we discuss the latest tips, tricks, and techniques in customer advocacy and customer marketing.
See a topic you’d like to learn about in greater detail? Contact us! We’d love to start a conversation.
Looking for something specific?
6 Steps to Successfully Work with Global Teams
The hardest part of getting buy-in from sales and customer success teams? These are busy people and often advocacy feels like just one more headache when their plate is already full. Read on for quick tips on how to encourage sales and customer success teams to engage with your cohort of customer champions!
When Mergers And Acquisitions Meet Existing Advocacy Programs At The Enterprise Level: Our POV
Referential continues to provide strategic guidance to enterprise-level clients as they proceed through M&As. The process is complicated, and there is no shortage of challenges such companies face.
2023 Customer Marketing and Advocacy Programs: The Crystal Ball Says…
The Referential Team offers some insights into the trends we observed in customer marketing in 2022, and what we feel this may portend in 2023, read on for our insights.
Reflections On The Past Year, Well Wishes For The Year Ahead
This holiday season, from us to you, we hope it’s the best yet!
Leveraging Tracked Content in RO to make Monthly Recruitment Metrics Easy, Part 3 of 3
Putting together a recruitment report using RO Innovation (formerly ReferenceView) is easy to put together, and easy to understand!
Leveraging Tracked Content in RO to make Monthly Recruitment Metrics Easy, Part 2 of 3
In part one of this series, I spoke about a way in which I put together a recruitment report for my clients using RO Innovation (formerly ReferenceView) that is both easy to assemble and to understand…
Leveraging Tracked Content in RO to make Monthly Recruitment Metrics Easy, Part 1 of 3
Customer marketing and advocacy, like all other departments, needs to demonstrate its value to the larger organization. When Referential works with clients, I and my colleagues strive to ensure the quality of work we deliver is timely and, most importantly, impactful. What’s the quickest way to demonstrate this?
The 25 / 50 Virtual Meeting Rule
Small shifts in the way meetings are held mitigates the fatigue we feel jumping from meeting to meeting, to emails, and other tasks. Here’s some great advice on how to avoid the dreaded Zoom Fatigue.
Getting Over The Hump Between Starting An Advocacy Program and Seeing Results
To get over the hump between starting your program and seeing results, you need to communicate Why the program is important, What results you expect to see, and How to ensure the program’s success.
#TOP100CMA: The Who's Who Of Customer Advocacy
Recently, our partners at Crowdvocate initiated a nomination process and subsequent vote to establish within the customer advocacy community a list of the who’s who, or the more influential among us in the advocacy community. It’s with great pleasure that we at Referential are able to report: we have two of our own voted in to share the spotlight!