Welcome to the Referential Blog!
As a team of consultants embedded in dozens of unique customer advocacy programs at any given moment, Referential is constantly exploring, implementing, and improving on strategies and best practices.
Join us as we discuss the latest tips, tricks, and techniques in customer advocacy and customer marketing.
See a topic you’d like to learn about in greater detail? Contact us! We’d love to start a conversation.
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What My Eighth Grade Graduation and a Multibillion-Dollar Company Have in Common
Filming customer testimonials for our clients is a team process that involves multiple hours of work, which includes reviewing existing case studies and potential client interviewees. Maintaining regular touch points with the client to ensure there is a full understanding of the participants, and also to formulate relevant and valuable interview questions.
Obsession CLG Tour 2023: Speaking, Attending & Sponsoring
Obsession CLG Tour 2023, organized by Base and sponsored by Referential, offered impressive content and opportunities to network. Read on to find our why it was so engaging, and what some companies are doing to succeed using customer marketing and advocacy.
Referential All-Hands ‘23: Using Time Together to Strategize and Optimize
Referential held its annual All-Hands meetings at Bear Lake in Utah this year! A week together spent team building, going over best practices, customer challenges and wins, and forming a game plan for the next year.
The Imposter Syndrome is Real, or, How I Got Out of My Own Head and Back Into the Workforce
It turns out that imposter syndrome is not unique to a stay-at-home parent returning to the workforce – many of us underestimate ourselves and overestimate others.
6 Steps to Successfully Work with Global Teams
The hardest part of getting buy-in from sales and customer success teams? These are busy people and often advocacy feels like just one more headache when their plate is already full. Read on for quick tips on how to encourage sales and customer success teams to engage with your cohort of customer champions!
When Mergers And Acquisitions Meet Existing Advocacy Programs At The Enterprise Level: Our POV
Referential continues to provide strategic guidance to enterprise-level clients as they proceed through M&As. The process is complicated, and there is no shortage of challenges such companies face.
2023 Customer Marketing and Advocacy Programs: The Crystal Ball Says…
The Referential Team offers some insights into the trends we observed in customer marketing in 2022, and what we feel this may portend in 2023, read on for our insights.
Reflections On The Past Year, Well Wishes For The Year Ahead
This holiday season, from us to you, we hope it’s the best yet!
Leveraging Tracked Content in RO to make Monthly Recruitment Metrics Easy, Part 3 of 3
Putting together a recruitment report using RO Innovation (formerly ReferenceView) is easy to put together, and easy to understand!
Leveraging Tracked Content in RO to make Monthly Recruitment Metrics Easy, Part 2 of 3
In part one of this series, I spoke about a way in which I put together a recruitment report for my clients using RO Innovation (formerly ReferenceView) that is both easy to assemble and to understand…
Leveraging Tracked Content in RO to make Monthly Recruitment Metrics Easy, Part 1 of 3
Customer marketing and advocacy, like all other departments, needs to demonstrate its value to the larger organization. When Referential works with clients, I and my colleagues strive to ensure the quality of work we deliver is timely and, most importantly, impactful. What’s the quickest way to demonstrate this?
At CustomerXCon 2024, Cisco Meraki’s former Director of Global Customer Marketing shared how a small team leveraged external support to successfully launch a major advocacy project—proving that the right partner can drive both strategic direction and scalable results.